Standards

Quality standards of IMAS OnLine

While employing our research projects, we follow the newest international guidelines on the standardization of online research and internet panel management process. The effects of this work can be learned by reading answers to ESOMAR’s 28 Questions given by IMAS. This useful document was designed for researchers who try to choose the best supplier of the respondents database for their projects.

”The 28 Questions complement ESOMAR’s Guideline to Online Research which was revised in 2011 to add updated legal and ethical guidance and new sections on privacy notices, cookies, downloadable technology and interactive mobile.”

PKJPA Certificate

We are pleased to announce that in 2016, IMAS was once again awarded the Certificate of Quality Control of Interviewers’ Work Program (PKJPA) in category: Research conducted with CATI & CAWI.

The Program means that the research agency participating in PKJPA commits itself to obeying ESOMAR Codes of Conduct and to obey the quality norms accepted in the marketing research industry.

The norms refer to:

  • gaining, storing and processing information about field coordinators, interviewers, recruiters, auditors and about rating their work,
  • documenting all types of research projects,
  • briefing coordinators, interviewers, recruiters, auditors (e.g. in retail audit),
  • carrying out systematical control of the work of the interviewers, recruiters, auditors.