Ad Watch may be an independent quantitative ad hoc survey or a part (set of questions) of a multi-subject survey, conducted on a nationwide or specific group sample, depending on the target market.

Issues discussed in Ad Watch:

  • brand awareness and the competitors (spontaneous and prompted), within the industry or group of products
  • purchase or usage (12 months/ 4 weeks/ most often)
  • future buying intentions
  • advertising awareness (brand vs. competition) – rating, remembered details
  • brand liking
  • brand image

This research enables knowledge about the current market situation of the brand to be gained and to check the promotional effects on large, representative samples.