Power Tracking is a method of testing the condition of the brand and product. It checks the effectiveness of the advertising and promotional activities performed at that time and compares changes within the industry. It is based on repeated measurements over a certain period of time.
Power Tracking also allows the client to ascertain how much detail of an advert emitted over a given media is remembered. It measures the advertising impact on consumers’ attitudes and behavior, building brand and product awareness, forming positive attitudes towards a brand or product and brand image.
The continuity of the research enables the effectiveness of the advertising campaign, level of maintaining its effect on brand awareness, attitudes, rating, brand usage etc to be checked on a day-to-day basis. Therefore, it is possible, for example, to detect the moment when the effects of the previous campaign disappear and to take the decision about starting another campaign.