Computer-Assisted Personal Interviewing (CAPI) is currently a very popular technique for quantitative research that enables the benefits of the computer to be connected with face-to-face interviews.
Advantages of computer assisted interviews:
- multimedia usage (eg. advert testing),
- speed of realization (no need for data entry, data are already on the server ready for analyses),
- fewer interviewer errors caused by inaccurate questionnaire usage (wrong question order, not applied filters or skip logics, etc.)
- no cost of printing and posting paper questionnaires.
CAPI is offered to clients who want a quick quantity study with testing multimedia stimuli (pictures, videos).
Since 2006, when we first offered CAPI, we have expanded our hardware and human resources. Our clients are noticeably more interested in this technique nowadays.