We are pleased to present to you our answers to ESOMAR’s 28 Questions to Help Buyers od Online Samples. They are related to the management of our IMAS Panel.

„The primary aim of these 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose. These new questions replace ESOMAR’s “26 Questions to help Research Buyers of Online Samples”.

ESOMAR has updated the text to recognize the ongoing development of techniques. The 28 Questions complement ESOMAR’s Guideline to Online Research which was revised in 2011 to add updated legal and ethical guidance and new sections on privacy notices, cookies, downloadable technology and interactive mobile.”