Ad Watch may be an independent quantitative ad hoc survey or a part (set of questions) of a multi-subject survey, conducted on a nationwide or specific group sample, depending on the target market.
Issues discussed in Ad Watch:
- brand awareness and the competitors (spontaneous and prompted), within the industry or group of products
- purchase or usage (12 months/ 4 weeks/ most often)
- future buying intentions
- advertising awareness (brand vs. competition) – rating, remembered details
- brand liking
- brand image
This research enables knowledge about the current market situation of the brand to be gained and to check the promotional effects on large, representative samples.