Quality Standards

Compliance with standards of ESOMAR (European Society for Opinion and Marketing Research) is a guarantee of the high quality of our work. The President of the IMAS Board Jerzy Prokopiuk and The Vice-President of the IMAS Board Beata Pachnowska, Ph.D. (also a member of PTBRiO – Polish Society of Market and Opinion Research) are members of ESOMAR. Other IMAS employees are also members of PTBRiO.

Out of concern for the high quality of results, IMAS constantly improves the methods of quality management.  Making effort to meet the expectations of the market, we joined Quality Control of Interviewers’ Work Program (PKJPA), coordinated by OFBOR (Polish Association of Public Opinion and Marketing Research Firms) – a quality management programme developed in line with the branch ISO 20252.