Are you interested how your clients behave? How do they use your products? Who visits your posts and who visit your competition? How many of them? How many cars pass your post at traffic hours? How many potential clients pass your post during a day?
Searching for answers, among other, to such questions, IMAS offers untypical studies, e.g. counting auditorium of displays and trade fairs, registration of passing cars, passersby, clients of snack-bars, etc.